Leverage 2024 Entertainment Trends to Boost Your SME Growth

In today's fast-evolving marketplace, entertainment trends are more than just consumer interests—they shape how businesses engage audiences and build loyalty. For small and medium enterprises (SMEs) in India, tapping into these trends offers a clear path to stand out and grow effectively.

## Trend 1: Short-Form Video Content Dominance
Short-form videos on platforms like Instagram Reels, YouTube Shorts, and Moj have surged in popularity due to their quick, engaging format.

How to use it:
- Create 15-60 second videos showcasing your products, behind-the-scenes, or customer testimonials.
- Use trending audio and hashtags to increase discoverability.
- Post consistently, 3-4 times a week, to build an audience.

Example: A local Indian handicraft SME can post quick demos on crafting techniques or story snippets about artisans.

## Trend 2: Interactive Live Streaming
Live commerce and interactive streams are growing, allowing real-time engagement and instant sales.

How to use it:
- Host live product launches or Q&A sessions on Facebook, Instagram, or regional apps like Trell.
- Offer exclusive discounts during live sessions to drive urgency.
- Encourage viewers to ask questions and respond promptly to build trust.

Example: A boutique fashion store in Bengaluru can showcase new collections live, answering style queries and offering limited-time offers.

## Trend 3: Regional Language Content
Consumers increasingly prefer content in their native languages, reflecting India’s linguistic diversity.

How to use it:
- Produce marketing videos, posts, and ads in local languages like Hindi, Tamil, Telugu, or Marathi.
- Leverage regional influencers who speak directly to your target audience.
- Tailor messaging to local culture and festivals for higher relevance.

Example: A food delivery SME in Pune can create Marathi-language recipe videos or festival promotions.

## Trend 4: Augmented Reality (AR) Experiences
AR is becoming accessible through social media filters and apps, offering immersive customer interaction.

How to use it:
- Use AR filters on Instagram or Snapchat to let customers virtually try products (e.g., eyewear, jewelry).
- Collaborate with developers or use DIY AR tools to create simple experiences.
- Promote the AR feature in your marketing campaigns to attract tech-savvy audiences.

Example: An eyewear SME in Delhi can develop an AR filter for customers to try different frames virtually before visiting the store.

## Trend 5: Podcasting and Audio Content
Podcasts and audio stories are gaining traction as a medium for storytelling and brand building.

How to use it:
- Start a short weekly podcast discussing industry tips, customer stories, or your business journey.
- Feature local experts or customers to build community.
- Share podcasts widely on social media and WhatsApp groups.

Example: A fitness center in Chennai can host weekly wellness talks featuring local trainers and nutritionists.



Take Action This Week:
Choose one trend and create your first piece of content—be it a short video, a live stream, or a regional language post. Track engagement and plan to build consistently from there. Small, steady steps using these entertainment trends can lead to measurable growth for your SME.