Leverage 2024 Entertainment Trends to Grow Your SME

In today's fast-evolving digital landscape, entertainment trends heavily influence consumer behavior and engagement. For small and medium business owners, especially in India, understanding and applying these trends can open new avenues for marketing, customer connection, and revenue growth. Here are the top entertainment trends in 2024 and how your SME can leverage them effectively.

## Trend 1: Short-Form Video Content Dominance
Short videos on platforms like Instagram Reels, YouTube Shorts, and Moj dominate user attention.
- **What it is:** Quick, engaging videos that are easy to create and consume.
- **How to use it:**
- Create 15-30 second videos showcasing your products, behind-the-scenes, or customer testimonials.
- Use trending hashtags and sounds to increase visibility.
- Post consistently (3-5 times a week) to build an audience.
- **Example:** A local apparel store in Delhi posts styling tips and quick outfit ideas using trending audio to drive footfall.

## Trend 2: Interactive Live Streaming
Live streams are becoming a powerful tool for real-time engagement.
- **What it is:** Broadcasting live video to interact directly with viewers.
- **How to use it:**
- Host live product demos or Q&A sessions.
- Offer exclusive discounts only during the live.
- Collaborate with local influencers to expand reach.
- **Example:** A Chennai-based handmade jewelry brand runs weekly live sales events, increasing immediate purchases.

## Trend 3: Audio Content and Podcasts
Audio content is growing, with more users consuming podcasts and audio stories.
- **What it is:** On-demand audio shows that engage niche audiences.
- **How to use it:**
- Start a simple podcast discussing industry tips, customer stories, or local culture.
- Feature guest speakers like local entrepreneurs or customers.
- Share podcast snippets on social media to drive traffic.
- **Example:** A Mumbai food delivery startup shares weekly podcasts about food trends and local recipes, building brand loyalty.

## Trend 4: Augmented Reality (AR) Experiences
AR is becoming affordable and accessible, enhancing customer interaction.
- **What it is:** Digital overlays that allow customers to try or experience products virtually.
- **How to use it:**
- Implement AR filters on Instagram or Facebook to showcase your products.
- Use AR apps that let customers virtually try products like glasses, makeup, or furniture.
- **Example:** A Bengaluru-based eyewear SME uses Instagram AR filters that let users try frames virtually before purchase.

## Trend 5: Regional and Vernacular Content
Content in local languages connects deeper with diverse Indian audiences.
- **What it is:** Creating entertainment content tailored to regional language speakers.
- **How to use it:**
- Produce videos, podcasts, or social posts in languages like Hindi, Tamil, Telugu, Marathi, etc.
- Use culturally relevant themes and humor.
- **Example:** A Punjab-based organic food brand launches Punjabi language cooking videos, resonating strongly with local customers.

## Trend 6: User-Generated Content (UGC) as Social Proof
Customers sharing their experiences build trust and authenticity.
- **What it is:** Content created by customers rather than brands.
- **How to use it:**
- Encourage customers to share photos or videos using your product.
- Run contests or hashtag campaigns to incentivize sharing.
- Feature UGC on your social media and website.
- **Example:** An Ahmedabad-based beauty salon shares client makeover videos posted by customers, increasing inquiries.

## Next Steps: What You Can Do in the Next 7 Days
- Identify one entertainment trend that aligns with your business and start small—e.g., post your first short video or schedule a live stream.
- Engage your existing customers by asking for content or feedback you can share.
- Experiment with vernacular content to connect with your local audience.
- Track results and adjust your approach weekly.

By integrating these entertainment trends thoughtfully, your SME can enhance customer engagement, build brand loyalty, and increase sales without heavy investment. Start with one step today and build momentum from there.