Leverage 2024 Entertainment Trends to Grow Your SME Business

Introduction
Entertainment trends shape consumer behavior and engagement, making them vital for SMEs aiming to expand their reach and customer base. Understanding how to integrate these trends into your marketing and product strategies can help your business stay relevant and competitive in 2024.

## Trend 1: Short-Form Video Content Dominance
Short videos on platforms like Instagram Reels, YouTube Shorts, and Moj are rapidly gaining popularity in India.
- What it is: Bite-sized videos (15-60 seconds) that capture attention quickly.
- How to use it:
- Create short demos or behind-the-scenes clips of your products or services.
- Use trending sounds or challenges to increase visibility.
- Post consistently to build an engaged audience.
Example: A local clothing brand in Mumbai posting short styling tips using their apparel can attract younger customers.

## Trend 2: Interactive Live Streaming
Live streaming allows real-time interaction between brands and customers.
- What it is: Live video sessions on Facebook, Instagram, or YouTube.
- How to use it:
- Host live Q&A sessions about your products.
- Showcase product launches or tutorials.
- Offer exclusive live discounts to viewers.
Example: An organic food SME in Bangalore conducting weekly live cooking sessions featuring their products.

## Trend 3: Integration of Regional and Vernacular Content
India’s diverse linguistic landscape makes regional content highly effective.
- What it is: Content created in local languages tailored to regional preferences.
- How to use it:
- Produce marketing videos or ads in local languages.
- Use regional festivals or cultural themes for campaigns.
- Collaborate with local influencers speaking the regional language.
Example: A Kerala-based handicraft store creating Malayalam-language content for Facebook and WhatsApp marketing.

## Trend 4: Use of Augmented Reality (AR) Experiences
AR technology enhances customer engagement by blending digital and real-world elements.
- What it is: Interactive filters, virtual try-ons, or AR ads on social media.
- How to use it:
- Implement AR filters on Instagram to showcase your products.
- Allow customers to virtually try products like eyewear or jewelry.
- Use AR in offline stores through QR codes linking to immersive experiences.
Example: A Delhi eyewear SME offering virtual try-ons through Instagram AR filters.

## Trend 5: Podcasting and Audio Content
Audio content consumption is growing, providing a new avenue for storytelling and brand building.
- What it is: Short, focused audio episodes distributed via platforms like Spotify or Gaana.
- How to use it:
- Share stories behind your brand or product use cases.
- Interview local experts or customers.
- Promote episodes on social media to build awareness.
Example: A Jaipur-based artisanal tea company launching a weekly podcast on tea culture.

Conclusion
To grow your SME business using entertainment trends, start by picking one or two trends that align best with your brand and customer base. Create a simple content calendar and engage consistently through these formats.

Call to Action
In the next 7 days, choose one entertainment trend from this list and create your first piece of content—whether a short video, a live session, or a regional language post—and track the engagement to learn and improve.