7 Entertainment Trends Small Businesses Can Leverage Now

In 2024, entertainment trends are reshaping how consumers interact with brands, offering small and medium businesses new avenues for growth. Understanding and leveraging these trends can help SMEs stand out, deepen customer engagement, and increase revenue.

## Trend 1: Short-Form Video Content
Short videos on platforms like Instagram Reels, YouTube Shorts, and MX TakaTak are dominating viewer attention.
- Create 15–60 second videos showcasing your products, behind-the-scenes, or customer stories.
- Use trending music and hashtags relevant to your niche.
- Example: A local clothing store in Mumbai posts quick styling tips using their inventory, driving foot traffic.

## Trend 2: Interactive Live Streaming
Live streams allow real-time interaction, building trust and urgency.
- Host Q&A sessions, product launches, or live demos on Facebook Live or Instagram Live.
- Offer exclusive deals during the stream to incentivize purchases.
- Example: A Chennai-based spice brand runs weekly live cooking shows using their products.

## Trend 3: User-Generated Content (UGC)
Encourage customers to create content featuring your brand.
- Run contests or hashtag campaigns asking users to share photos/videos.
- Showcase UGC on your social media and website.
- Example: A Delhi café invites customers to post photos with a branded hashtag for a chance to win free coffee.

## Trend 4: Regional Language Entertainment
Content in local languages resonates more deeply with diverse Indian audiences.
- Produce ads, videos, and posts in Hindi, Tamil, Telugu, Marathi, etc.
- Collaborate with local influencers to amplify reach.
- Example: A Pune-based organic skincare brand creates Marathi language tutorials.

## Trend 5: Podcasts and Audio Content
Audio content consumption is rising, providing a less crowded engagement channel.
- Create short podcasts sharing industry insights, customer stories, or tips.
- Share on Spotify, Gaana, or local platforms.
- Example: An educational startup in Bengaluru hosts a weekly podcast on skill development.

## Trend 6: Augmented Reality (AR) Experiences
AR tools enhance online shopping and engagement.
- Use AR filters on Instagram or Facebook allowing customers to try products virtually.
- Invest in simple AR apps for product visualization.
- Example: An eyewear retailer in Hyderabad offers virtual try-ons via Instagram filters.

## Trend 7: Collaborative Entertainment Campaigns
Partner with other local businesses to create joint entertainment content.
- Co-host events, contests, or create bundled offers.
- Cross-promote to tap into each other’s customer base.
- Example: A gym and health food café in Kolkata collaborate on a fitness challenge streamed on social media.

### Next Steps
Choose 1–2 trends that align with your business and start small: create your first short video, schedule a live stream, or launch a UGC campaign. Track engagement and iterate weekly to build momentum.

Taking action on these entertainment trends can unlock new customer connections and drive measurable growth for your SME.