Leverage 2024 Entertainment Trends to Grow Your SME

In today’s fast-evolving digital landscape, entertainment trends are not just for big brands or creators; they offer powerful tools for small and medium enterprises (SMEs) to connect with customers and grow their business. Understanding and leveraging these trends can help Indian SMEs stand out, build loyalty, and drive sales effectively.

## Trend 1: Short-Form Video Content Dominance
Short videos on platforms like Instagram Reels, YouTube Shorts, and Moj are highly engaging and favored by algorithms.
- What it is: Quick, snackable videos (15-60 seconds) that capture attention instantly.
- How SMEs can use it:
- Create product demos, behind-the-scenes clips, or customer testimonials.
- Use trending sounds or challenges but tailor them to your brand.
- Post consistently to build a loyal audience.
- Example: A local apparel store in Mumbai showcasing quick styling tips using their clothes on Reels.

## Trend 2: Interactive Live Streaming
Live streaming is becoming an essential channel for direct customer engagement.
- What it is: Real-time video sessions where businesses can interact, showcase products, and answer queries.
- How SMEs can use it:
- Host weekly Q&A or product launches on Facebook Live or Instagram Live.
- Offer exclusive live discounts to viewers.
- Collaborate with local influencers to widen reach.
- Example: A Chennai-based handicraft seller hosting live sessions demonstrating product making and offering instant purchase links.

## Trend 3: Audio Content and Podcasts
Audio entertainment is growing, creating opportunities for brand storytelling.
- What it is: Podcasts and audio series that engage users during commutes or multitasking.
- How SMEs can use it:
- Start a mini-podcast discussing industry trends or customer stories.
- Partner with local podcasters to sponsor episodes.
- Use audio snippets for marketing on social media.
- Example: A Delhi fitness studio launching a weekly podcast on wellness tips and client journeys.

## Trend 4: Augmented Reality (AR) Experiences
AR is becoming more accessible and can make shopping interactive.
- What it is: Technology that overlays digital content in the real world via smartphones.
- How SMEs can use it:
- Use Instagram or Snapchat AR filters to create branded experiences.
- Implement AR try-on tools for products like eyewear or jewelry.
- Engage customers by encouraging them to share AR experiences.
- Example: A Jaipur jewelry boutique creating an AR filter to let users virtually try necklaces.

## Trend 5: Regional and Localized Content
Localized entertainment content resonates more deeply with target audiences in diverse markets like India.
- What it is: Content created in regional languages and reflecting local culture.
- How SMEs can use it:
- Produce marketing videos or posts in local languages.
- Celebrate regional festivals or events through themed content.
- Use local influencers to amplify reach.
- Example: A Bengaluru-based cafe creating Kannada-language videos celebrating local festivals.

## Next Steps: Implement Within 7 Days
Choose one trend that fits your business model and audience. Create a simple plan—such as posting your first short video or scheduling a live session. Use available free tools and track engagement. Small, consistent steps today can build stronger connections and grow your business in the months ahead.